Hi Shihoon,
Publisher Profile helps to set the Scaling level of models(Zoom in/ out like 25,50 % etc),
Set the Display order of Attributes in models , Enabling the object/model Attributes links .
The Summary section will list all the data which are set in the profile.
By default you will get only this 3 profiles. But you can also customize the profile depending on your need.
To Customize ,Goto View ->Options->Publisher Export Profile->New