If you want to learn more about the Blue Ocean Strategy and how to create uncontested market space and make the competition irrelevant, watch one of the following videos!
Blue Ocean Strategy and the World (7 minutes): Watch this short video to understand the basic message behind Blue Ocean Strategy. http://www.youtube.com/watch?v=7SQDGBSjty4&feature=related
Blue Ocean Strategy: Making the Competition Irrelevant (64 minutes): Watch this talk on the Blue Ocean Strategy at the University of San Diego if you want to understand the details. http://www.youtube.com/watch?v=zrGOBdVm-KE&feature=related