In 2016, CEO's will start integrating the various digital initiatives across the business units into a business transformation portfolio and install an independent corporate executive (Chief Digital Officer or Chief Innovation Officer) to oversee the results of the digital transformation roadmap.
The ADM expert group wishes these corporate executives a cost effective and integrated digital transformation roadmap, that aligns all business units and gives the CEO revenue-generating results.
More background information on the concepts of the ADM clock can be found in the book "Business transformation in operation(s)".
