I find the Business Segment Matrix a potentially useful model. However, even after the introduction of attribute-based modeling, instead of having the radius of the business segment controlled by a user-chosen attribute, it is limited to 5 fixed symbols. Why??
Indrajit Datta Chaudhuri on
Hi Ivo,
This is just my opinion and I am not an expert in this subject. The only reason that I can think of is "categorization" which then helps to take decision based on these categories. However if SAG makes it possible to choose the radius to be anything between 0 and n, we lose the categorization and hence the decisions can no longer be made for all, say, "Very important" business segments. Happy to hear your opinion and of course what SAG feels about this.
Thanks
Indrajit