Featuring Forrester Research, Inc.
Date: Wednesday, March 26, 2014; Time: 11:00 am EST / 5:00 pm CET
“While most enterprise architects and business architects, if not all, have heard the term ‘customer experience,’ very few understand the mindset and essential concepts required to drive customer experience transformation.” – Clay Richardson, Forrester Research Inc., Design Thinking Reshapes EA For Dynamic Business, September 11, 2013
Find out how to put enterprise architecture in the driver’s seat of Customer Experience initiatives by upgrading your business process and enterprise architecture practices to focus engagement, desired outcomes, and user empathy. Join Dr. Ulrich Kalex, VP at Software AG, and guest speaker, independent research analyst Clay Richardson, Forrester Research Inc., to learn how BPM and EA can help your company succeed in the “The Age of the Customer”. The webinar will help you understand how BPM and EA professionals can best re-shape their practices to meet the challenges of designing and managing customer experience. Find out how BPM and EA converge during the CX design process and what the key integration points are.