We're excited to announce that after several months of planning, design, review, and implementation, the new ARIS Community branding is ready.
Earlier this year, ARIS introduced its new corporate branding, reflecting the evolution of the ARIS platform and its vision for the future. As part of this transformation, we have been working behind the scenes to bring the same refreshed identity to ARIS Community.
The Journey Behind the Rebranding
The rebranding effort began in February and has been a collaborative project involving Design and Community teams. Our goal was clear: align ARIS Community with the new ARIS brand while preserving the community identity.
We started by focusing on one of the most visible aspects of the community experience, the color palette. We went through several iterations making sure the new look stayed true to the ARIS brand while still feeling like home to our community members. But we didn't stop there – there was a lot more on our to-do list!
Over the following months, we reviewed and updated numerous community assets, including:
As a designer, one of the most rewarding aspects of this project was seeing design decisions come to life directly within the product. Working closely with both design and development allowed me to better understand how visual design translates into a real user experience. I am particularly proud that this new branding will be experienced by community members, and that we were able to improve color consistency, visual clarity, and the overall look.
We look forward to sharing the new experience with you and hope you enjoy the refreshed look of ARIS Community. Thank you for being part of the journey.